Dynamic content is an important part of email marketing in that it saves time, encourages a closer relationship with subscribers, and provides a closer look into how subscribers engage (or aren’t engaging) with emails. Below are a few areas of insight into why dynamic content [...]
Whether migrating from one ESP to another or building an implementation from the ground up, it’s important to understand the end goal in order to get to the optimal design. Particularly when faced with a migration project involving different platforms, it’s easy to assume that [...]
In an era where communication channels seem to change overnight, email remains one of the most cost-effective ways for teams to communicate with their audiences, leading to increased engagement and conversions. It’s currently estimated that there are over 4 billion daily email users that account [...]
As a consultant, one of the most common questions I will get from clients is “can I embed a video directly in my email.” The answer, “It depends.” Every marketer wants to create engaging content that will nurture and encourage interaction with their company and [...]
Email marketing continues to be among the most reliable methods of engaging your customers. And like any investment, you want to see your programs continually improve and yield greater impact over time. How can this be accomplished? A/B testing your emails. No matter how much [...]
Now is a great time to take a closer look at your campaign optimization. Apple’s Mail Privacy Protection (MPP) announcement has many marketers taking a closer look at their campaign logic and current performance metrics. If you haven’t jumped on this yet, now is the [...]
