When most people think of accessibility online, they think of websites first. But what about email? It’s an online form of communication too, using most of the same technologies as the web, yet email accessibility is often overlooked, even though it’s just as important as [...]
Email marketing is on the top of the list when it comes to ROI in Marketing Automation. Data shows nearly 62% users now open emails on their smartphones, but still nearly 40% of recipients say they think marketing emails are not designed well for their [...]
Most email marketing teams, whether you’re big or small, share a common goal – to drive positive open rates and click-through rates within email campaigns. The trick is determining solutions to reach those positive numbers. Luckily, there’s one solution that’s already within most teams’ reach. [...]
Consider this scenario: your marketing organization has a multitude of emails and messages that need to be sent at different times across the customer journey. Often, getting every team involved to review and approve the content and structures in your emails can be a bottleneck [...]
Are you spending tons of hours and dollars on your email marketing strategy, but not seeing the return on your investment? If people are not clicking on your links (you have a low clickthrough rate – CTR), it means that fewer marketing-ready leads are being [...]
Setting up complex campaigns in Eloqua can seem like a daunting task and may even discourage teams from trying to create a comprehensive experience. Instead of relying on batch-and-blast, one-off email sends that can encourage disengagement with your content, try to incorporate these campaign building [...]
