Account-Based Marketing (ABM). It’s everywhere. Next to Pokemon Go, it’s generating some of the larger buzz within our industry. However, with this buzz comes the plethora of loose interpretations and vague insights from “experts” looking to get a jump on the hype. White papers, webinars, [...]
Twin Cities’ modern marketers came together this week at the Happy Gnome in St. Paul to learn about advocacy marketing. Normally my internal bias would cast a shadow of positivity on the recap of the event but my sentiments for this particular user group session [...]
Look at all of the committed SoCal Oracle Marketing Cloud users that attended the user group event in June! They are awesome, aren’t they? This week we joined together to discuss a wide variety of topics all with the objective of being better marketers within [...]
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On a beautiful Tuesday afternoon, over 30 Oracle Marketing Cloud users in the State of Hockey met at the Minnesota Wild office. It was a jam-packed agenda with lots of great conversation and engagement. The group started with updates, including this month’s Oracle Eloqua Release, [...]
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Information overload? Not with this group. Fresh off of Modern Marketing Experience (MME), the Chicago User Group met on May 19th to keep the momentum going. Didn’t get to attend MME? No worries, as this session focused on getting the full download with candid peer [...]
Technology-based user groups have been around for years, but many lack the structure to positively impact changes for their members. When Oracle leveraged their online customer community, Topliners, to support the promotion and collaboration amongst users, the Oracle Marketing Cloud user groups became a great [...]
