Center of Excellence. A clear and obvious term, right? Take a moment to google and very little meaningful information will be provided, nor how or why it applies to you. Yet the phrase keeps surfacing, amidst other buzzwords such as artificial intelligence and intent monitoring. [...]
Organizations approach digital transformation from one of two primary perspectives: improving the customer experience or driving operational efficiency. Current events are shining a light on the need for digital transformation and accelerating the timeline. Communications & collaboration technology, virtual event platforms, and self-serve capabilities are [...]
Marketers today have a lot in front of them. Face-to-face events are off the table, their buyers and customers need information, and their pipeline goals are going unmet. In these uncertain times, marketers need to be agile to support evolving buyer, customer and business needs. [...]
Technology has changed everything. It has changed how we consume media, how we interact with one another, and how we consume goods and services. Over the years, our clunky mobile bricks (otherwise known as cell phones) transformed into smart devices with cameras that now manage [...]
Social media marketing has come a long way over the years. At first, it was enough to simply have a presence. Staying in front of your audience through a few posts a week was plenty. Now, it’s a lot more complex. Social media channels continue [...]
Transformation equals change. Organizations going through digital transformation will deal with change on many levels. Systems are changing, processes are changing, and most importantly, people have to change. How well organizations approach change management will have a huge impact on the success of the transformation [...]
