Good digital marketing demands an assortment of tasks: content creation, campaign timing, audience definition, meaningful metrics – the list goes on and on. With all those responsibilities, it’s easy to overlook a simple but significant contributor: a consistent naming convention. Most marketing technology stacks leverage [...]
Marketing’s role is to build trust. When people trust a brand, they are more likely to do business with them. To build trust, marketing must have a good understanding of the needs, preferences, and motivating factors of its audience to best engage them through the [...]
One of the primary benefits of using Eloqua is the ability to track some online activities and behaviors, and use the associated information in Segmentation, decisioning, reporting, and Lead Scoring. However, there can be many other activities, both online and offline that Eloqua does not [...]
A solid email open rate is one of the first signs of success when sending an email marketing campaign. It shows that email subscribers are indeed engaging with a campaign that may have been weeks in the making. Consequently, a decline in open rates between [...]
Audience segmentation is one of the cornerstones of effective demand generation. It helps in the quest to deliver personalized and relevant experiences that engage prospects as well as customers. Segmentation practices have evolved in more recent years thanks to the explosion of digital technologies that [...]
Your reputation matters. As a business owner, you know that your reputation is important, and when it comes to email deliverability, your reputation as an email sender matters. The better your email reputation, the more emails make it to the inboxes of your recipients. The first step [...]
