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Marketing Strategy

45 items

  • Advanced Campaign Canvas
    It’s 5 O’clock somewhere…but is it 5 O’clock everywhere?
    By Heidi Huffman|Published On: July 29th, 2019|

    Delivering an email at the right time is key to effective engagement. The definition of “right time” includes where contacts are in the buying cycle and when contacts are checking their inboxes. We’ll look at options to ensure emails are delivered at the right time [...]

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  • Marketing-Organization-Structure
    Considerations for Structuring Your Marketing Organization
    By Tracy Milligan|Published On: June 3rd, 2019|

    Is your team able to keep up with the demands of the always on digital world?  Do you feel your organizational structure and approaches are holding you back?  Maybe it’s time to find a better way to support the business, deliver on goals, and serve [...]

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  • ebook-center-of-excellence
    eBook: A Marketing Geek’s Guide to Center of Excellence
    By Relationship One|Published On: May 20th, 2019|
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  • Advocate-Tactics
    Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects
    By Guest Blogger|Published On: April 17th, 2019|

    When evaluating new products, B2B buyers don’t want to speak with sales reps. After all, why should prospective buyers trust someone whose greatest motivation is likely to be hitting their monthly sales quota? That is why prospects may ignore attempts you make to build a [...]

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  • Inspired Marketing: HomeAway’s Angela Vega on Program Management Strategy
    By Scott Ingram|Published On: January 21st, 2019|
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  • Tips-Tricks-Onboarding-Training
    Tips and Tricks: Training and Onboarding
    By Melissa Santos|Published On: December 3rd, 2018|

    There is no right or wrong way to deliver your training, but there are preferable methods depending on the number of users involved, the training topic, and the location of your trainers and trainees. In some cases, it’s optimal to have a multi-day onsite summit [...]

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