Account-based marketing (ABM) has revolutionized B2B marketing by focusing resources on a defined set of high-value accounts. While traditional marketing casts a wide net, ABM operates with laser focus, tailoring messaging and outreach to target accounts’ specific needs and decision-making processes. However, pinpointing the right [...]
It’s hard to believe that account-based marketing (ABM) has existed for roughly twenty years. On one hand, it seems like it’s been around forever. On the other hand, it seems like a relatively new concept that B2B marketers still struggle to adopt. Since its inception, [...]
Intent marketing is a digital marketing strategy that focuses on identifying and targeting potential customers based on their demonstrated intent or interest in a specific product, service, or topic. It involves analyzing user behaviors, such as search queries, website visits, or social media interactions, to [...]
Are you familiar with the term ABM but not really sure what it means? Then keep reading for this is a quick primer on Account Based Marketing (ABM). Let’s start with something familiar that we all know and love – food (you might want to [...]
Account scoring is a process that involves evaluating and ranking the potential value of a company or organization as a customer or business partner based on various criteria. In today’s B2B world, it’s rare that one individual makes the whole buying decision. This is where [...]
Account based marketing (ABM) is by nature a targeting strategy with the goal of creating highly personalized experiences for specific customers. By customizing the way we engage accounts based on known preferences, needs, and behaviors, we can help deepen relationships and drive growth. This may [...]
