In today’s world, marketers are tasked with creating personalized experiences for customers and delivering those experiences in real-time. The idea is simple but the mechanics of execution are complex. It’s important to train your team on communication etiquette when interacting with a customer directly. It’s [...]
Natural Language Processing (NLP) has been around for half a century, and it’s starting to gain serious ground in the marketing technology space. NLP, in its most basic definition, is an area of computing that seeks to interpret, understand, and manipulate language so computers can [...]
Does it ever seem like our environment is becoming more and more like the futuristic shows we use to watch when we were kids where the computers were scary smart?! Artificial Intelligence (AI) is not something that will be here sometime in the future. It’s [...]
One of the most common challenges for any marketer is to identify and collect the right information to segment and target their audience. With good segmentation and targeting, marketers are able to attain the holy grail of “the right message, at the right time, to [...]
May is mental health awareness month, and this year, with many quarantines in place, it’s especially important to check on your people. We need to make sure they’re as healthy mentally as they are physically. As a way to help our team members (and families) [...]
-
Relationship One takes working remotely seriously. In fact, we’ve been a remote-style company since we started over 10 years ago. Now that others have joined us, we’ve asked our team members to share pictures of their co-workers! A few quotes from our team … “Ever [...]
