Data-driven marketing marketing gets a lot of attention in our space, and rightfully so. Without the right data and analysis, you cannot effectively target and market to your customers and prospects. However, there is another level of marketing that we need to consider — a [...]
A Marketing Geek’s Guide to Segmentation and Targeting Is segmentation and targeting a marketing team’s friend or foe? Well, they may be a little bit of both! We know segmentation and targeting is necessary for the best marketing strategy, but it also takes a robust [...]
In today’s world, marketers are tasked with creating personalized experiences for customers and delivering those experiences in real-time. The idea is simple but the mechanics of execution are complex. It’s important to train your team on communication etiquette when interacting with a customer directly. It’s [...]
Natural Language Processing (NLP) has been around for half a century, and it’s starting to gain serious ground in the marketing technology space. NLP, in its most basic definition, is an area of computing that seeks to interpret, understand, and manipulate language so computers can [...]
Does it ever seem like our environment is becoming more and more like the futuristic shows we use to watch when we were kids where the computers were scary smart?! Artificial Intelligence (AI) is not something that will be here sometime in the future. It’s [...]
One of the most common challenges for any marketer is to identify and collect the right information to segment and target their audience. With good segmentation and targeting, marketers are able to attain the holy grail of “the right message, at the right time, to [...]
