Artificial Intelligence (AI) is rapidly transforming the world and changing the way we live and work. Nowadays, it’s common to hear “AI” or “ChatGPT” mentioned in various news outlets and social media posts. People are doing amazing things with AI – from designing 3D animation, [...]
RFM stands for “recency, frequency, and monetary” as a term that can be used in reference to recent customer transactions when analyzed for their value. This type of purchase analysis can be used to rank and group customers based on these variables to identify the [...]
Now is a great time to take a closer look at your campaign optimization. Apple’s Mail Privacy Protection (MPP) announcement has many marketers taking a closer look at their campaign logic and current performance metrics. If you haven’t jumped on this yet, now is the [...]
The term “Machine Learning” was first used by Arthur Lee Samuel in 1959 and comes from the theory that computers can learn to perform specific jobs without being programmed to do so, thanks to the recognition of patterns in data. It is an offshoot of Artificial Intelligence that is based on the [...]
Artificial Intelligence! Predicting the future! Learning from experience and following predictable patterns sounds like something we learned in school. To have a machine do this for us has been a far-off concept in the past, but now it is here all around us. Think how [...]
Consumers are tired of being treated like a number. They place a high value on being acknowledged as a real, living, breathing person. (Crazy, right?) But think about it for a second. Think about the last time someone you’d previously met forgot your name. It’s [...]
