Anyone who has faced migration of a marketing automation platform (MAP) knows it can be a daunting project. Whether it’s due to an acquisition, or the current platform no longer meets your business needs, it can be difficult to know where to begin. Here are [...]
No matter what your industry is, there is little to no doubt that you are being affected in some way by the continuous improvements and exponential levels of innovation taking place within the technology sector. It is increasingly difficult to keep up with the latest trends [...]
We have been in the age of technology acquisition, and given the 6,829 solutions available as of this year, there is no shortage of them to buy. I get it. When we look at the business problems that exist, it is just so much easier [...]
If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands and marketers every single day. Just consider these stats: 15 years ago the average consumer typically used [...]
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Digital Experience Management Through Marketing: Orchestrating Omni-Channel Conversations with Abderdeen, Oracle Marketing Cloud and Relationship One These days, everyone knows people use multiple mediums for shopping, researching products, and communicating with friends and colleagues. Marketers have responded to this behavior by using a variety [...]
Let’s cut right to the chase here, kids. The answer to the question posed in the title is “largely yes” according to Alicia Hatch, CMO of Deloitte Digital. She cites the 2016 Gartner Spend Survey which found that CMOs had one of the highest technology spends of any C-suite member and is [...]
