Oracle Eloqua‘s segmentation functionality allows marketers to target audiences based on behavior, personal data, or company information. Once a segment is in place, it can be leveraged to define campaign membership, reporting, and even scheduled data exports. Learning the ins and outs of segmentation can [...]
Oracle Eloqua is a robust tool for orchestrating your digital marketing activities. The platform’s power is amplified when you have it integrated with your CRM data. Sales data can influence marketing decisions, and marketing data helps the sales team do their jobs better. Eloqua natively [...]
Security Groups allow control over a user’s access to the assets, features and interfaces in Eloqua. There are several original Security Groups configured within your Eloqua instance, but once size doesn’t fit all. That is why these original Groups can be edited and new custom ones can be created to [...]
A lot of people like the idea of creating emails. A lot of people also raise their eyebrows and prick up their ears when you mention creating your own responsive email. And yet, a lot of people dismiss it, thinking you have to be a [...]
Whether you are planning an initial CRM integration with Oracle Eloqua or enhancing the functionality of an existing one, it is important to have a baseline understanding of what is available within platform. Once you have this understanding, you can determine what, if any, enhancements [...]
You may know that Oracle is able to integrate between CRM systems and Eloqua. Up till now, the Integration between Salesforce.com and Oracle Eloqua has been configured using the native integration area in Eloqua and Program Builder. Oracle has now created a new Salesforce.com Integration [...]
