Stephen Streich is the Group Vice President of Product Management for Oracle Marketing. He brings over two decades of expertise in martech, adtech, and customer experience software. Known for his role in the successful IPO of Eloqua and its integration into Oracle Marketing Cloud, Stephen [...]
At Relationship One, the thing we are most proud of is the success of our clients and partners. Nothing makes us happier than sharing stories of transformation and growth on our Inspired Marketing Podcast. We wanted to find a way to continue sharing these stories [...]
We live in a world that is constantly watching us. Almost everything we do is recorded or “on camera,” Alexa and Siri can seemingly hear our thoughts, and every move we make appears to be tracked. If we go online and search for red sneakers, [...]
In the dynamic landscape of modern marketing, the ability to integrate and harness customer data efficiently is crucial for delivering personalized and targeted experiences. Oracle Unity Customer Data Platform (CDP) and Eloqua are powerful tools that can be used together to significantly enhance your marketing [...]
As we begin to get closer and closer to year’s end, marketers are setting their eyes on the next one and focusing on the challenges and opportunities that lay ahead. As we approach 2024, some of the biggest opportunities rely on machine learning, artificial intelligence, [...]
Personalization is the key to capturing customer attention and loyalty. In this blog, we delve into how Oracle’s Unity CDP empowers marketers to deliver hyper-personalized experiences at scale. By leveraging Unity CDP’s advanced AI and machine learning capabilities, marketers can harness customer data to craft [...]
