Creating email marketing campaigns inside Eloqua is arguably the core functionality of the tool… but what if I told you that you were doing it wrong? As long as an email goes out to its intended target audience, you’re doing it right, of course — [...]
You never get a second chance to make a good first impression. Depending on who you believe, either Oscar Wilde, Will Rogers, or some advertising agency first coined the phrase. Regardless of the providence, the sentiment is true, particularly in digital marketing: you only get [...]
Oracle Eloqua‘s segmentation functionality allows marketers to target audiences based on behavior, personal data, or company information. Once a segment is in place, it can be leveraged to define campaign membership, reporting, and even scheduled data exports. Learning the ins and outs of segmentation can [...]
In some of my prior blog posts, I’ve championed the idea that marketers should look at engagement as one of the primary indicators when targeting for marketing purposes. ‘The right content, at the right time, for the right audience”, has been one of my mantras [...]
At Relationship One, the thing we are most proud of is the success of our clients and partners. Nothing makes us happier than sharing stories of transformation and growth on our Inspired Marketing Podcast. We wanted to find a way to continue sharing these stories [...]
Oracle Eloqua is a robust tool for orchestrating your digital marketing activities. The platform’s power is amplified when you have it integrated with your CRM data. Sales data can influence marketing decisions, and marketing data helps the sales team do their jobs better. Eloqua natively [...]
