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Platform: Salesforce Marketing Cloud

4 items

  • Migrating from Eloqua to SFMC
    4 Critical Factors to Keep in Mind when Migrating from Eloqua to SFMC
    By Kim Amato|Published On: July 1st, 2024|

    Whether you are an Oracle Eloqua user who has recently learned that your Marketing department has decided to migrate to Salesforce Marketing Cloud (SFMC) or a Salesforce Marketing Cloud user tasked to migrate to Oracle Eloqua, the task can make your mind spin. You likely [...]

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  • Salesforce Marketing Cloud Features
    My 5 Absolute Favorite Salesforce Marketing Cloud Features
    By Nic Dris|Published On: October 18th, 2023|

    Salesforce Marketing Cloud (SFMC) features to help you tailor personalized content & experiences in the customer journey. SFMC can encourage potential prospects and future customers to find relevance within your offerings, engage with your content, and hopefully grow to become a brand loyalist. Favorite Salesforce [...]

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  • Automation
    Demystify SFMC Automation Activities
    By Kim Amato|Published On: October 2nd, 2023|

    Are you just getting started with Salesforce Automation Studio, or have you used it for some time but are still confused as to which option is best? Were you thinking that “Automation” translated to “Make my life easier?”  With a few tips on how to [...]

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  • SFMC Journey Builder
    Comparing Eloqua Campaign Canvas to SFMC Journey Builder
    By Kim Amato|Published On: March 29th, 2023|

    If you have been tasked to learn and use Salesforce Marketing Cloud (SFMC) after years of using Oracle Eloqua (Eloqua), it can seem like you are starting from scratch, but don’t fret. You can pull from your experience using Eloqua and a few little tips [...]

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