Marilyn Cox is the Vice President of Marketing and CRM at The Second City. What could this impromptu theater group possibly have to do with marketing automation? You will be surprised. When Marilyn saw an opportunity to fix her team’s infrastructure and utilize Oracle Eloqua in a new way, the results were quite dramatic. Hear what she has to say about digital marketing leading to the success in her non-traditional marketing strategy.
Listen and get inspired to:
- Deploy technology to enhance the customer journey
- Build more accurate insight with solid data
- Make your C-Suite invest more into marketing
- Embrace creativity while putting business needs first
- Deliver brick and mortar experience to the web
Key Takeaways:
[4:15] Why is this impromptu theater using marketing automation and digital marketing?
[6:20] Marilyn and her team have incorporated marketing automation because it helps them understand their customer on a deeper level.
[7:05] What does success look like for Marilyn when it comes to this project?
[7:35] Gathering important information from you customer base does take time.
[9:50] How does Marilyn plan to enhance the overall customer experience?
[13:15] Second City has a strong culture and dedicated customer base. The company is currently trying to figure out how to have that same experience both in person and on the web.
[14:45] What has been the biggest win for Marilyn so far?
[18:05] Now that they have tracking in place, the company can directly see what they’re doing, and how that affects their revenue.
[18:25] What kind of tools does Marilyn like to use?
[21:30] What inspires Marilyn?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
