It’s time to have a conversation about conversational marketing! When most people hear the term “conversational marketing,” they think of chatbots. While that’s not wrong, it’s only one of many possibilities when engaging in customer dialogue. We need to broaden the definition of conversational marketing [...]
In a world where social media influencers dictate shopping patterns, maintaining a foothold in the marketplace has become increasingly difficult. If the COVID-19 pandemic has taught marketers anything, it is that you have to be nimble and able to pivot quickly in an ever-changing market. [...]
The old Dale Carnegie adage is true: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” People thrive on personalization—the feeling that something is special and unique to them—and this is especially true in business. While [...]
Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that [...]
Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.” So it’s not surprising to see that online communities have grown rapidly [...]
If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities [...]
