If you are currently using Oracle Eloqua or are in the process of implementing, it is important to consider your company’s brand identity when configuring your instance. Brand strategy is used across Eloqua to help maintain consistency with your corporate identity as well as to [...]
It’s natural to feel uncomfortable with ambiguous or changing situations. Even when using well formulated plans and templates, ambiguity and change will occur in all projects. When faced with a complex or changing situation, take a step back and break the goals into manageable workstreams [...]
Whether you’re just starting down the path of marketing automation, or you’ve been sending emails through Eloqua for a while, one thing is true – marketing automation sounds like it will free up more of your marketers’ time to work on other projects. However, without [...]
Most marketing email articles and blogs focus on when you SHOULD send an email, so I decided to write about the lesser-known topic of when you should NOT send a marketing email. Below are examples of when you should NOT send a marketing email. You [...]
The lead management model an organization adopts is a central component to the overall lead management process design, but do we fully recognize its importance? The model you select can impact everything from data management to reporting & analytics. For most marketers we only think [...]
When most people think of accessibility online, they think of websites first. But what about email? It’s an online form of communication too, using most of the same technologies as the web, yet email accessibility is often overlooked, even though it’s just as important as [...]
