We are in it, folks: we have seen and are continuing to see predicted layoffs take place across major organizations. Companies are looking for ways to cut costs and in 2022, it was reported that large companies could be saving up to $100 million by [...]
As marketers, we expend a lot of effort at the beginning of our marketing automation journey agonizing over the best ways to keep our customers engaged and making sure we have fully defined content topics for our customers to choose their interests. After we get [...]
It’s time to have a conversation about conversational marketing! When most people hear the term “conversational marketing,” they think of chatbots. While that’s not wrong, it’s only one of many possibilities when engaging in customer dialogue. We need to broaden the definition of conversational marketing [...]
You and your team know the importance of writing a catchy, engaging subject line. Without that hook, many contacts in your database may not open your messages. But as important as the subject line is, there is another bit of text that can tip your [...]
Sending emails from marketing automation platforms has never been easier. Today, most marketers are already sending emails that are both personalized and targeted to customers and prospects based on data stored in their marketing automation platform and seeing great results. By taking this approach one [...]
Review Your Email Reputation. Resources like TalosIntelligence.com can let you know if your sending email domain is in good standing, whether or not it exists on any Block lists, and even give you an idea of your volume history. For more information on tools to monitor [...]
