The ideal scenario for any project is that the project manager who begins the project remains on the project until it is closed. The reality is this doesn’t always happen. Project managers shift from one project to another for a variety of reasons. Relationship One [...]
Forms… You don’t need a research study to indicate that people don’t like filling them out. Yet, they’re present everywhere you go on the web, and have become something that people have grudgingly accepted as a fact of line in our online world. With that [...]
Landing pages are often the first significant part of a campaign that a visitor will see. The landing page provides the visitor with more information and options related to the email campaign, social media, event or ad that brought them there. The landing page moves [...]
What is a content calendar? Marketing departments use content calendars to plan and execute content output from blogs, social media, paid media, and/or any other editorial output. It is a living document that keeps track of all the marketing activities across an organization. A good [...]
Whether migrating from one ESP to another or building an implementation from the ground up, it’s important to understand the end goal in order to get to the optimal design. Particularly when faced with a migration project involving different platforms, it’s easy to assume that [...]
In an era where communication channels seem to change overnight, email remains one of the most cost-effective ways for teams to communicate with their audiences, leading to increased engagement and conversions. It’s currently estimated that there are over 4 billion daily email users that account [...]
