Leveraging Synergy between your Commerce and Marketing Automation Platforms Marketers have a lot to consider when planning commerce marketing initiatives. In today’s shopping environment, customers expect fully connected experiences, personalized recommendations, and offers that matter to them. For marketer’s to make this a reality, we [...]
Like many areas of business, the definition of marketing automation has significantly changed. During its inception, marketing automation was simple. Marketers were satisfied with automated email campaigns, faster processes, and enhanced analytics. For many of us, it was the first time we could see the [...]
Artificial intelligence (AI) has been pushing its way into the marketing scene for the past few years, using customer data and machine learning to anticipate customer needs and improve their experience. In email marketing, AI has the ability to remove a lot of guesswork, helping [...]
I was reading an article on chiefmartech.com this morning while enjoying my cup of coffee (which I almost spit out) when I read that “The average enterprise uses 1,295 cloud services.” What really caught my attention is that Marketing is at the top of this [...]
What do we mean when we say “cross-channel orchestration?” On the surface, we’re referring to our ability to reach customers wherever they are, regardless of channel. This day and age, those options are endless. From online and offline to web and mobile to push and [...]
Let’s face it. You have thousands of contacts sitting in your database, some of whom are collecting dust. Why? Because without a plan to convert them into customers, they’re no more useful than a desk paperweight. So how do you begin to nurture them through [...]
