Planning…. It’s a word that is used often in marketing and quite often with CRM Integrations. It’s so important to start with a strong plan when thinking through your integration. You want to ensure you’ve given proper brainpower to your use cases and data architecture [...]
A marketing automation implementation is a big task. It’s a multi-month project that, if done well, can be a transformative process for a marketing department. Before starting, there are a few actions you can take to ensure a smoother process and more successful outcome. Here [...]
Similar to a relay race, the lead handoff is when marketing passes the lead (or baton) to sales. The first runner, marketing in this case, has given it their all and is probably exhausted, but their job isn’t done until the handoff is complete. This [...]
Both inbound and traditional demand generation have served us well. But, like any strategy, there comes a point when you’re seemingly maxed out. You’ve saturated the market, exhausted your content syndicators’ lists, and you start to see diminishing returns. That’s why account-based marketing has come [...]
Almost every company will incorporate email into their marketing plan. What that plan looks like will differ based on your business and audience as well as the email service provider you are using. Every ESP brings its own challenges and set of expectations for use, [...]
A brand new instance of Eloqua runs fast. Assets load quickly, navigation between areas is crisp and contacts flow through campaigns & programs with ease. But over time this can change, especially as your database grows to 10 million, 12 million, 15 million and beyond. [...]
