As Eloqua rounds out its new Responsive asset builders, we have the new Responsive Forms Editor. You may have seen our post on the Responsive Email and Responsive Landing page editors. Now we are going to talk about the Responsive Forms Editor. This new form [...]
Oracle Eloqua‘s segmentation functionality allows marketers to target audiences based on behavior, personal data, or company information. Once a segment is in place, it can be leveraged to define campaign membership, reporting, and even scheduled data exports. Learning the ins and outs of segmentation can [...]
Oracle Eloqua is a robust tool for orchestrating your digital marketing activities. The platform’s power is amplified when you have it integrated with your CRM data. Sales data can influence marketing decisions, and marketing data helps the sales team do their jobs better. Eloqua natively [...]
Building segments in Oracle Eloqua is similar to stacking blocks to complete an architectural masterpiece. Leveraging multiple filters within a segment helps marketers hone in on the who associated to the target audience for their marketing campaigns. Segments are also a great way to pull [...]
Oracle Eloqua’s contact record is the hub of the database. It allows marketers to store hundreds of data points on each individual and track that individual’s activity at every stage of the lead lifecycle. With its role at the center of marketing automation, the contact [...]
If you can use a computer and have access to Oracle Eloqua, you can build a responsive landing page. Effective digital marketing requires beautiful landing pages that look great no matter the device used to view them. You may want to create your own responsive [...]
