Campaigns are at the heart of marketing automation. Campaigns enable you to create dynamic, personalized, and unique journeys for your contacts. Here are 3 ideas you can use when building your multi-step campaign canvas. 1. Create Campaign Templates You can create custom multi-step campaign templates. [...]
We all know what a Signature is and all of us have one that is personal to us. We can create them by writing them out or digitally but either way they are personal, and it helps to identify us. When you personalize your Marketing [...]
Marketing teams, many with limited time and resources, are looking for more efficient ways to send personalized, targeted messages to their audiences. One such option is Oracle Eloqua’s ability to create dynamic content, or customer-specific content, that changes based on user information tied to the [...]
If you’ve used Eloqua for a while, you may have already heard the term “Web Data Lookups”. It is thrown around from time to time when discussing things like form pre-population or landing page personalization. Simply put, Web Data Lookups (WDLs) allow a web page [...]
Do you feel like you’re constantly creating your common pieces of content for your emails and landing pages over and over again? Do you see the assets your team members are creating, using that same content, and thinking, “Why are we duplicating our efforts? Isn’t [...]
