Inspired Marketing: Paciolan’s Craig Ricks and Kyle Murphy on Consolidating Their Marketing Automation Efforts
Craig Ricks and Kyle Murphy both work for Paciolan, a white-label solution provider for college sports tickets. Craig is the Chief Marketing Officer and Kyle is the Director of Marketing Automation and they both detail their experience with consolidating their marketing data into one integrated place with the help of [...]
Inspired Marketing: Cognex’s Kris Gormley on Getting The Right Tools For Your Process
Kris Gormley is the former Senior Program Manager of Marketing Automation at Cognex. Today, Scott and Kris talk about getting the data right by seizing opportunities and how to find the right tool that works for you. Kris shares her journey with Eloqua and Salesforce and how these tools are [...]
Inspired Marketing: Ricoh’s Matt Waters on Consolidating Technologies and Business Processes
Matt Waters is the Director of Marketing Operations and Media at Ricoh. When Matt first joined the company, there were a lot of different systems and CRM platforms being utilized throughout his department. It was his team’s mission to consolidate these different technologies and bring a more streamlined focus to [...]
Inspired Marketing: Medtronic’s Catherine Slayden on Training Users on Eloqua
Catherine Slayden is the Eloqua Admin for Global IT at Medtronic, a medical device company that is saving lives every two seconds. Catherine shares her experience when it comes to creating a more streamlined training process for Medtronic’s global user base. Prior to this, Catherine was spending over six hours [...]
Inspired Marketing: Thomson Reuters Wayne Luethmers on Creating a Customer Data Platform
Wayne Luethmers is the Senior Product Manager at Thomson Reuters and he was in charge of overseeing a new customer data platform integration at the company. Wayne details his experiences on the project in this quick 12-minute episode! Tune in and Get Inspired to: Filter your contacts based on granular [...]
Inspired Marketing: Ferguson’s Chris Clark on Change Management and A Complete Marketing Transformation
Today’s host is the CEO of RelationshipOne, Ron Corbisier, as he interviews Chris Clark in a recent webinar. Chris is the Senior Director of Marketing at Ferguson Enterprises and found himself taking on a very large marketing transformation project while his team was working remotely. Chris breaks down how they [...]
Inspired Marketing Magazine – Fall 2020
At Relationship One, the thing we are most proud of is the success of our clients and partners. Nothing makes us happier than sharing stories of transformation and growth on our Inspired Marketing Podcast. We wanted to find a way to continue sharing these stories of inspiration. The Inspired Marketing [...]
Inspired Marketing: Cisco’s JoAnn Tillman on Developing Their Partner News Hub Platform
JoAnn Tillman is the Partner Omnichannel Strategy Lead with Cisco’s Global Partner Marketing group that drives the strategy for marketing to, with, and through more than 60,000 partners worldwide. Keeping these partners informed of the latest news and resources is no small task with information living on multiple domains and [...]
Inspired Marketing: Dow Jones’ Hannah Kranich on Bringing More Intelligence in Lead Scoring
Hannah Kranich is the Director of Global Demand Generation at Dow Jones, a position she’s held for the last two years. Hannah shares how she and her team improved the lead scoring at Dow Jones and some of the key lessons she’s learned on this project. She also discusses how [...]
Inspired Marketing: Special COVID-19 Episode: Communicating Effectively in Healthcare
Ross Jacobs is the Account Executive of Healthcare Customer Experience at Oracle. He’s been in the healthcare industry initially as a microbiologist working in the virology lab on vaccine research and development. Today, he leads the conversation with three healthcare providers and showcases how they’ve been communicating to both their [...]
