Inspired Marketing: Uberflip’s Randy Frisch on Reviving the Content Marketing Experience
Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences. Randy lives in marketing and is constantly thinking about how you can engage the reader so that they are excited by the content and experience you provide. In [...]
Inspired Marketing Magazine – Spring 2020
At Relationship One, the thing we are most proud of is the success of our clients and partners. Nothing makes us happier than sharing stories of transformation and growth on our Inspired Marketing Podcast. We wanted to find a way to continue sharing these stories of inspiration. The Inspired Marketing [...]
Inspired Marketing: Protiviti’s Liane Shayer on Developing an Efficient Marketing Maturation Process
Liane Shayer is the Marketing Automation Manager at Protiviti. She specializes in demand generation, marketing automation, strategy, and analytics. At Protiviti, she was in charge of deploying a marketing maturation strategy as well as educating her staff on the best use cases and benefits of how to use automation software [...]
Inspired Marketing: Wiley’s Lance Osborne on bringing Empathy and Immersion into Marketing
Lance Osborne is the Director of Demand Generation for the Global Research Publishing Division of Wiley. During his time at Wiley, Lance has grown his team of 12 marketers to 24 marketers. He also was able to optimize the organization, increase conversions, and content ROI by implementing softer skills like [...]
Inspired Marketing: Thermo Fisher Scientific’s Todd Linden on Combining Content and Agile Marketing
Todd Linden is the eMarketing Manager at Thermo Fisher Scientific. He is an experienced internet marketing specialist and has worked with Thermo for over eight years now. Todd and his team recently took on a project to combine content and agile marketing to help his teams be involved in the [...]
Inspired Marketing Magazine – Fall 2019
At Relationship One, the thing we are most proud of is the success of our clients and partners. Nothing makes us happier than sharing stories of transformation and growth on our Inspired Marketing Podcast. We wanted to find a way to continue sharing these stories of inspiration. The Inspired Marketing [...]
Inspired Marketing: Cision’s David Cardiel on Scaling Their Demand Generation Operations
David Cardiel is the Head of Global Demand Gen at Cision. On today’s episode, David shares how he was able to scale the demand generation operations and create a smooth transition between the sales and marketing teams. He also shares how they were able to organize their lead database as [...]
Inspired Marketing: Thomson Reuters’s Sarah Smith on Lead Management
In an effort to allow sales reps to focus on selling product, Sarah Smith, Marketing Operations Manager at Thomson Reuters, cleaned up their lead management system. Using a one lead per contact approach, their sales reps can now focus more on selling their products to qualified customers vs. prospecting a [...]
Inspired Marketing: Vertiv’s Jen Renaud on Digital Transformation
She's back! When Jen Renaud made her transition to Vertiv as VP of Marketing, she had some major transformation in mind. In an effort to better align Sales and Marketing, Jen clarified roles and reorganized teams. Balancing a major cultural shift and rethinking how the organization handled day-to-day activities has [...]
Inspired Marketing: BlackRock’s John Pavlick on Building a Seamless Marketing Operations Team
To ensure his team was aware of the marketing tools available to them, John Pavlick, VP Eloqua Platform Manager for BlackRock, took an interesting approach. He streamlined the marketing operations team to better integrate them into the organization and built a strong foundation for marketing processes. Find out more about [...]
