Inspired Marketing: Lenovo’s Ashley Wylie on Connecting Sales and Marketing with Oracle Eloqua Engage
When Lenovo's Sales team struggled with utilizing Oracle Eloqua Engage templates, Ashley Wylie and her team didn't give up. As the Outbound Marketing Manager and Database Manager for Lenovo DCG North America Marketing, Ashley used her decade worth of knowledge to take a marketing initiative gone awry and get it [...]
Inspired Marketing: Relationship One’s Melissa Santos on the Three Most Common Pitfalls that Prevent Project Perfection
Achieving project perfection requires a solid strategy and finely tuned planning. Melissa Santos, Director of Strategic Services here at Relationship One, is no stranger to this process! Whether your marketing journey includes a fresh implementation or a new process using current technologies, her team is here to help every step [...]
Inspired Marketing: Dart Bebel II of Turnkey Vacation Rentals on Targeted Oracle Eloqua Campaigns
As Director of Demand Gen and Database Marketing, Dart Bebel II was tasked with consolidating and scaling data for Turnkey Vacation Rentals. After a yearlong effort, his team took four disparate marketing automation platforms and created one organized Oracle Eloqua instance with micro-focused data for targeted customer outreach. Find out [...]
Inspired Marketing: Overstock.com’s Brent Christensen on Customer-Driven Content
Brent Christensen is no stranger to customer experience. As Director of Digital Marketing for Overstock.com, his team has been working on a new project that will take them well into 2019 ... A robust plan that focuses on customer-driven, personalized content that renders in real time the moment the customer [...]
Inspired Marketing: Thomson Reuters’ Zach Monroe on Consolidating Oracle Eloqua Instances
With nearly a decade of experience in marketing automation, Zach Monroe walked into a big challenge at Thomson Reuters. In his role as Senior Manager of Marketing Automation, he led his team to improve customer experience by merging multiple instances of Oracle Eloqua. Nearly 2 years later, he is ready [...]
Inspired Marketing: Progress’ Carmen Gardiner on Digital Attribution
When a new executive team came to Progress Software, Carmen Gardiner, Marketing Operations Manager, was given a new challenge. Her new managers wanted to see digital attribution incorporated into their marketing process. After about a year of efforts, Progress now has digital attribution for about 80% of marketing efforts. Learn [...]
Inspired Marketing: Samsung Electronics’ Güçlü Ozsayin on Enterprise Mobility Campaigns
How far would you go to double the revenue your team brings in? Güçlü Ozsayin, Head of Marketing Automation, CRM, and Data for Samsung Electronics France, was willing to push his marketing efforts farther than ever before. In this episode, Güçlü discusses some of his organization's challenges, and the fantastic [...]
Inspired Marketing: Ingram Micro’s Kyle Nakayama on Training In-House on Oracle Eloqua
While working as Senior Manager of Digital Marketing for Ingram Micro Cloud, Kyle Nakayama faced an immense challenge: training a team halfway around the world to use Oracle Eloqua. Ingram's previous agency-dependent model had caused major bottlenecks and disorganization, so Kyle began teaching a team in Mumbai, India, to do [...]
Inspired Marketing: Intel’s Rob Woods and Rashmi Nath on Improving Your Marketing Stack
Rob Woods, Marketing Automation Enablement Manager, and Rashmi Nath, Marketing Automation Capabilities Manager sat down with us to talk Intel's marketing stack. About a year ago, they set out to figure out what was missing among their marketing strategies and platforms, and what holes were most important to fill. They [...]
Inspired Marketing: MCX18 Live Panel
This episode of the Inspired Marketing Podcast is one we are really excited about! A couple weeks ago at MCX in Chicago, we got to sit down with not one, but three modern marketing leaders. Jennifer Gruninger of Dell, Zach Monroe of Thomson Reuters and Candice Willingham from Mouser Electronics [...]
