Marketing Automation
With Oracle Eloqua, businesses can automate all of their marketing tasks, so they can focus on other important aspects of their business. Plus, with its powerful tracking and reporting features, businesses can be sure that they are getting the most out of their investment in Eloqua.
Campaign Orchestration
Oracle Responsys Campaign Management is a cloud-based marketing platform that helps businesses automate and manage their marketing campaigns. It provides users with the ability to create, track, and optimize their campaigns, as well as measure and analyze their performance. The platform also offers a variety of features to help businesses drive more sales and grow their customer base. Responsys Campaign Management is a powerful tool for any business that wants to take its marketing to the next level.
Behavioral Intelligence
(formerly Infinity)
Oracle Unity Behavioral Intelligence helps you collect and evaluate customer behavior data in real time, so you can more effectively personalize the digital customer experience. Oracle Unity Behavioral Intelligence uses AI and machine learning to obtain intelligence from customer data, and then applies that intelligence to personalize the customer experience at the individual level. This helps you deliver digital customer experiences that are authentic, relevant, and context aware. Oracle Unity Behavioral Intelligence also helps you realize your personalization strategy faster, so you can more quickly achieve your business goals.
Customer Data Platform
Say goodbye to siloed data and fragmented customer profiles. Oracle Unity Customer Data Platform (CDP) breaks down the barriers that hinder your ability to deliver personalized experiences. It intelligently merges and enriches customer data, allowing you to create accurate and dynamic customer segments. Leverage these segments to personalize messages, offers, and recommendations across multiple channels, delivering tailored experiences that captivate and convert.
