Jennifer Pockell Dimas, VP of Marketing and Business Operations at Plex, has spent much of her career in account-based marketing. She brought her learnings to Plex and spent the beginning stages creating an integrated system between sales and marketing – something she highly recommends. Years of trial and error has led Jennifer to a smart and efficient strategy that has proven results. No matter where you are in your ABM journey, you will learn something from Jennifer.
Tune in & Get Inspired to:
- Champion “Smarketing” alignment
- Avoid analysis paralysis in ABM implementation
- Sanction database ownership differently
- Communicate ABM to C-Suite
- Tackle even the biggest marketing challenges
Slide Referenced at 16:02
Key Takeaways:
[2:00] Jennifer has been in the account-based marketing (ABM) space for a long time. How did she first get started down this field?[2:55] How did ABM start at Plex?
[4:55] After being at the company for nearly 4 years, what kinds of results has Jennifer seen thus far?
[6:45] What advice does Jennifer have for someone who wants to incorporate ABM strategies into their company?
[8:25] What would be some of the common challenges for someone trying to do ABM?
[12:45] Plex has really, really personalized and niched down audiences. How do they manage something like this on a large scale?
[16:30] What have been some of the most important elements while running a successful ABMstrategy?
[18:50] What’s next for Jennifer?
[25:20] What inspires Jennifer?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
Share This
About the Author: Scott Ingram
