I’ll admit, that while I am not a huge super-hero fan, I have enjoyed several of the comic-book movies. If you join us around our dinner table, you might hear a question of the night like, “If you could have any superpower, what would it [...]
Delivering an email at the right time is key to effective engagement. The definition of “right time” includes where contacts are in the buying cycle and when contacts are checking their inboxes. We’ll look at options to ensure emails are delivered at the right time [...]
Whether your CRM and Eloqua platforms are mature or new, every integration story should include the 5 Ws to gather the necessary information for a happy ending: WHY – Capture the goals for this project and identify how success will be measured. WHO – Select [...]
Creating and maintaining clean data is an ongoing challenge for every company. Your segmentation, data privacy, personalization, lead scoring, and lead routing all rely on structured data in key fields. Ensuring that the data from the CRM system, automated imports, and form submits follows picklist [...]
“Set-It-and-Forget-It”. It’s a catchy phrase often associated with marketing automation efforts. But as Oracle Eloqua users, we know we can’t forget about anything – not the automated nurture campaigns, not the system governance and data health, and certainly not the CRM integration. Our responsibilities include [...]
As Oracle Eloqua users, our jobs require that we wear many hats, from html coders and database managers to email creators and strategic thinkers. Like everyone, I certainly have my favorite hats. I was talking with a client recently who said she just doesn’t like [...]
