Artificial Intelligence (AI) is no longer a distant roadmap item for marketing departments; it is a present-day force actively reshaping how marketers plan, execute, and optimize campaigns across Marketing Automation Platforms (MAPs) and Customer Engagement Platforms (CEPs). This post delves into the foundational concepts of [...]
UPDATE (3.10.2016): Oracle has extended it timeline to export historical marketing activity older than 25-months to July 1, 2016. We first wrote a blog about the implications of the data retention policy changes for Oracle Eloqua when it was initially communicated in January because there seemed to [...]
Over the past few months, there have been a number of Oracle customer communications about the upcoming decommissioning of Eloqua’s Cloud Connectors and Cloud Components. While we applaud customer notifications about Oracle Eloqua releases and feature changes, the deprecation announcements missed the mark and left [...]
Do you ever wonder how you can automate manual tasks that still exist inside of your marketing automation platform? Or, if is there a more efficient way to improve data quality? Or, how you can deploy better targeted and more personalized campaigns? Integrate. Automate. Celebrate. [...]
These days, companies are swallowing constellations of raw data. That’s good news for modern marketers because in the right hands, data is a powerful tool for visualizing marketing ROI. Easily said, but where do you start? Spark lines and heat maps? Bubble charts and bullet [...]
For the longest time, most marketing activities were thought of as efforts that could not be measured or counted. In today’s business environment it is no longer adequate to launch campaigns that lack the structure to measure success and justify marketing activities. As marketing and [...]
