If you are interested in using personalization in your campaigns but not sure how to get started, we’ll walk through some of the basics that are key in personalizing your campaigns in Eloqua. In email marketing the mantra we hear (and say) continuously is “Right [...]
Managing privacy and consent of our customers is nothing new. The passage of CAN-SPAM in 2003 made the practice of consent management a standard part of doing business and since then marketers have seen the regulatory landscape steadily expand as new requirements from double opt-in [...]
Consumers are tired of being treated like a number. They place a high value on being acknowledged as a real, living, breathing person. (Crazy, right?) But think about it for a second. Think about the last time someone you’d previously met forgot your name. It’s [...]
In a world where social media influencers dictate shopping patterns, maintaining a foothold in the marketplace has become increasingly difficult. If the COVID-19 pandemic has taught marketers anything, it is that you have to be nimble and able to pivot quickly in an ever-changing market. [...]
Stop me if you’ve heard this one before: customer expectations are changing, and organizations need to level up their game in order to earn and retain customer’s business. All joking aside this is the new reality for marketers. For a long time, lead generation was [...]
When you think about Loyalty programs, you may think about the little key card that clutters up your keyring or fills up your wallet. Maybe you remember providing your phone number at checkout to receive coupons by mail. No matter how you’re enrolled, they all [...]
