Email marketing has dramatically evolved in the last decade with the advent of personalized content, to personalized campaigns, to personalized multi-channel EXPERIENCES. With this evolution, the question arises… after all of our efforts, how are we doing? How do we measure up against our peers? [...]
I am sure most of us have either heard of or used Dark Mode on one of our numerous electronic device screens. This setting has become increasingly popular among its users and developers. Over 70% of software engineers code in a dark theme integrated development [...]
Email marketing teams are always looking for new ways to improve the user experience. One marketing tactic that has grown in popularity is the use of emojis within marketing emails. Although using an emoji is generally a straightforward process, marketing teams should understand how this [...]
You and your team know the importance of writing a catchy, engaging subject line. Without that hook, many contacts in your database may not open your messages. But as important as the subject line is, there is another bit of text that can tip your [...]
Email segmentation is one of the most important building blocks of email marketing. If you are not sending to the right people, no one is going to open your email. Segmentation also helps with personalization and sending relevant information to your audience. Even If you [...]
Sending emails from marketing automation platforms has never been easier. Today, most marketers are already sending emails that are both personalized and targeted to customers and prospects based on data stored in their marketing automation platform and seeing great results. By taking this approach one [...]
