The alignment of Sales and Marketing has been a focal point of B2B Marketing for years. As Marketing automation gained traction over the last decade, so did the notion of “SMarketing,” otherwise known as the collaboration of Sales and Marketing. Through the power of lead [...]
As marketers begin to laser focus on personalized customer experiences, we are faced with an ever-increasing amount of content. Processing, managing, and updating these assets is becoming more important, especially for larger organizations. Often, assets need to go through a process of approval before use, [...]
Every CRM system has its own data model and architecture that requires specific considerations and accommodations. NetSuite is no different. Are you preparing to integrate your NetSuite CRM with Eloqua (aka a NetSuite Implementation)? If you are already integrated, are you looking for best practices [...]
How you know you have enough Eloqua instances How do you know when you have had enough vs too much? Enough coffee? Too much ice cream? Too many Eloqua instances? It’s all up for discussion. With the Eloqua Enterprise trim, it can be easy to [...]
Oracle Eloqua is a robust tool for orchestrating your digital marketing activities. The platform’s power is amplified when you have it integrated with your CRM data. Sales data can influence marketing decisions, and marketing data helps the sales team do their jobs better. Eloqua natively [...]
Are you doing the “Batch and Blast” dance or the “Spreadsheet mambo?” Do you have data in several platforms or events happening where data is not fully captured? Are you using a perfectly configured CRM system to export data and load it manually into your [...]
