Whether you are planning an initial CRM integration with Oracle Eloqua or enhancing the functionality of an existing one, it is important to have a baseline understanding of what is available within platform. Once you have this understanding, you can determine what, if any, enhancements [...]
Governance within a marketing automation platform is commonly used as a tool for managing workflows and mitigating risk. Practices are typically well established and ingrained into the daily production routines of a marketing team’s processes, and they can often be overlooked or under appreciated when [...]
You may know that Oracle is able to integrate between CRM systems and Eloqua. Up till now, the Integration between Salesforce.com and Oracle Eloqua has been configured using the native integration area in Eloqua and Program Builder. Oracle has now created a new Salesforce.com Integration [...]
A Marketing Geek’s Guide to Reviewing and Optimizing Oracle Eloqua Integrations We previously walked you through planning your Oracle Eloqua integrations, and now we’re back to help you review and optimize. That’s right, the modern marketing masters can also make your integration management effortless, efficient [...]
Planning…. It’s a word that is used often in marketing and quite often with CRM Integrations. It’s so important to start with a strong plan when thinking through your integration. You want to ensure you’ve given proper brainpower to your use cases and data architecture [...]
As marketers in today’s world of technical tool abundance, we often find ourselves devising new and exciting technical solutions. It’s imperative to push the bounds of your technical systems to keep up with elevated customer experience expectations and the expectations of your C-suite. With that [...]
