Whether your CRM and Eloqua platforms are mature or new, every integration story should include the 5 Ws to gather the necessary information for a happy ending: WHY – Capture the goals for this project and identify how success will be measured. WHO – Select [...]
Anyone who has faced migration of a marketing automation platform (MAP) knows it can be a daunting project. Whether it’s due to an acquisition, or the current platform no longer meets your business needs, it can be difficult to know where to begin. Here are [...]
I’ll set the stage. It’s nearing the end of the fiscal year, 8 am, and you’ve taken your seat in a large boardroom next to your colleagues and C-suite executives. Breakfast has been provided, warm coffee is steaming into the fresh linen scented air and the [...]
Since 1991, the Dummies book series has offered a variety of how-to guides for DIY enthusiasts, playing host to a wide array of titles in a variety of professions. With more than 2,500 titles, it makes you wonder how calling your reader a dummy could [...]
