Now is a great time to take a closer look at your campaign optimization. Apple’s Mail Privacy Protection (MPP) announcement has many marketers taking a closer look at their campaign logic and current performance metrics. If you haven’t jumped on this yet, now is the [...]
The term “Machine Learning” was first used by Arthur Lee Samuel in 1959 and comes from the theory that computers can learn to perform specific jobs without being programmed to do so, thanks to the recognition of patterns in data. It is an offshoot of Artificial Intelligence that is based on the [...]
Artificial Intelligence! Predicting the future! Learning from experience and following predictable patterns sounds like something we learned in school. To have a machine do this for us has been a far-off concept in the past, but now it is here all around us. Think how [...]
Consumers are tired of being treated like a number. They place a high value on being acknowledged as a real, living, breathing person. (Crazy, right?) But think about it for a second. Think about the last time someone you’d previously met forgot your name. It’s [...]
Data-driven marketing marketing gets a lot of attention in our space, and rightfully so. Without the right data and analysis, you cannot effectively target and market to your customers and prospects. However, there is another level of marketing that we need to consider — a [...]
A Marketing Geek’s Guide to Segmentation and Targeting Is segmentation and targeting a marketing team’s friend or foe? Well, they may be a little bit of both! We know segmentation and targeting is necessary for the best marketing strategy, but it also takes a robust [...]
