If you could buy the answer to your company’s ideal email frequency, you wouldn’t be taking the time to read this article. Marketers come to us each year searching for an answer that, without individual analysis, doesn’t exist. They ask questions like, “How often should [...]
Oracle Eloqua’s contact record is the hub of the database. It allows marketers to store hundreds of data points on each individual and track that individual’s activity at every stage of the lead lifecycle. With its role at the center of marketing automation, the contact [...]
If you can use a computer and have access to Oracle Eloqua, you can build a responsive landing page. Effective digital marketing requires beautiful landing pages that look great no matter the device used to view them. You may want to create your own responsive [...]
Need to send an email, integrate with a Salesforce.com campaign, or report on campaign member form submits? Look no further than the Campaign Canvas within your Oracle Eloqua instance. Nestled within the Orchestration toolbox, Campaign Canvas can perform these functions and many others with its [...]
Whether your CRM and Eloqua platforms are mature or new, every integration story should include the 5 Ws to gather the necessary information for a happy ending: WHY – Capture the goals for this project and identify how success will be measured. WHO – Select [...]
I’ll set the stage. It’s nearing the end of the fiscal year, 8 am, and you’ve taken your seat in a large boardroom next to your colleagues and C-suite executives. Breakfast has been provided, warm coffee is steaming into the fresh linen scented air and the [...]
