Personalization is the key to capturing customer attention and loyalty. In this blog, we delve into how Oracle’s Unity CDP empowers marketers to deliver hyper-personalized experiences at scale. By leveraging Unity CDP’s advanced AI and machine learning capabilities, marketers can harness customer data to craft [...]
As marketers, we know the value and importance of content and delivering it to our customers at the right time to increase the power of our campaigns and drive leads. In order to measure the success of the content being delivered, or its ROI, we [...]
In today’s hyper-connected world, customer expectations are higher than ever before when it comes to the marketing they’re willing to receive. Customers demand personalized experiences that are seamless, relevant, and consistent across all touchpoints. However, many businesses face a significant challenge in delivering such experiences [...]
In a previous blog post, we reviewed Oracle Infinity in depth. That post discusses Oracle Infinity IQ and how it “takes behavioral analytics to the next level, applying intelligence to your real-time analytics.” Infinity IQ allows companies to understand their customers’ signals by applying intelligence [...]
Too often, we hear of disconnects between Marketing and Sales with regard to content that enables the sales cycle. Marketing spends a great deal of time, effort, and dollars to create good, engaging content to influence sales opportunities only for it to end up sitting [...]
Laying the Groundwork for a Successful SMS Implementation The Oracle Eloqua SMS module gives Eloqua true multi-channel capabilities allowing text messages to be sent to contacts directly from a campaign canvas. The module is full service, meaning Oracle manages all interactions with global carriers to [...]
