“Set-It-and-Forget-It”. It’s a catchy phrase often associated with marketing automation efforts. But as Oracle Eloqua users, we know we can’t forget about anything – not the automated nurture campaigns, not the system governance and data health, and certainly not the CRM integration. Our responsibilities include [...]
In April, our CEO Ron Corbiser sat down with the folks at Martech Series for a discussion about data, AI, the Modern Customer Experience and all things MarTech. It was a great conversation. Check out the discussion below. MTS: Tell us about your role at Relationship [...]
First, the What: Signature Rules in Oracle Eloqua. Did you know that it’s possible to dynamically set the sender information for emails sent from Eloqua? It’s like dynamic content, but for the From and Reply-To Addresses on your email. Next, the Why: Let’s say your [...]
Have you heard of it? Have you seen it, played with it? We previously posted an article introducing the new Oracle Eloqua Program Canvas. If you have not read it, you should check it out. Now that Program Canvas has been released and we have [...]
How many of you are in need of a process that helps streamline your events using marketing automation? Eloqua has a built-in event management tool that can help simplify and automate the downstream and communication process you use to promote your events. This tool can [...]
