Kristin OelkeIn this episode of Inspired Marketing, Coach Kristin Oelke shares the story of leading DLT’s marketing team through transformative change. Highlights include discussions around the nuances of marketing to the public sector, implementing Triblio to do account-based marketing, and what’s on the horizon for this inspiring marketing team.

Be inspired to:

  • Welcome change
  • Navigate through the marketing technology landscape with confidence
  • Implement account-based marketing (shout-out to Triblio)
  • Infuse partners into your strategy
  • See marketing as a team sport

The Inspired Marketing podcast is produced by Relationship One.

Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.

If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.

If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.

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About the Author: Scott Ingram

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.