Rob Woods, Marketing Automation Enablement Manager, and Rashmi Nath, Marketing Automation Capabilities Manager sat down with us to talk Intel’s marketing stack. About a year ago, they set out to figure out what was missing among their marketing strategies and platforms, and what holes were most important to fill. They stumbled upon account-based marketing and haven’t looked back since. Hear more about their ABM journey in this episode!
Listen in and Get Inspired to:
- Re-align marketing and sales responsibilities
- Generate net-new contacts for accounts
- Enable ABM at the enterprise level
- Bridge the gap between marketing and sales communication
- Create highly-targeted goals and improve personalization
Key Takeaways:
[:45] Who are Rob and Rashmi and what do they do for Intel?
[2:15] How did the ABM project get started and what was the team looking to achieve?
[6:00] Intel is no longer working with just PC companies. Their expertise has expanded and marketers at Intel have had to keep up.
[7:35] The marketer’s job at ABM is critical because they are providing frontline insights on new accounts that Intel has yet to explore.
[8:35] Although it’s a bit early, what kind of successes has the ABM project experienced so far?
[11:15] Rob shares an anecdotal success story.
[13:30] How are Rob and Rashmi executing this project inside Eloqua?
[19:15] What kind of challenges did the team run into inside of Eloqua?
[25:25] What would the team do differently if they could start their project over from scratch?
[32:05] What’s next for Rob and Rashmi?
[36:30] What inspires Rob and Rashmi?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
Share This
About the Author: Scott Ingram
