As Senior Vice President and General Manager of Oracle Marketing Cloud, Laura Ipsen is at the center of innovation. She stopped by the Relationship One office, and opened up about how her career path has shaped her role at OMC. Spending her whole career in the high-tech sector, Laura is constantly inspired by change and transformation. It’s no surprise then, that her team has some exciting changes coming up.

Pop in those headphones and get inspired to:

  • Lead transformation through marketing initiatives
  • Optimize each of your organization’s marketing tools
  • Manage data during periods of accelerated technology growth
  • Prioritize the customer experience
  • Pick a trusted partner

Key Takeaways:

[1:00] Who is Laura and what does she do at Oracle?
[2:00] As Laura talks to a lot of marketing executives, what kind of topics is she hearing from them the most?
[2:35] Laura shares a quick story on how a high-tech customer is succeeding with Oracle’s products.
[5:25] What excites Laura the most about what Oracle is doing in the next 6 months to a year?
[7:45] It’s a tough time for retail. Amazon is a huge giant. Retailers are leveraging Oracle’s products to get the competitive edge.
[10:45] How does Oracle Management Cloud (OMC) fit into Oracle CX?
[12:00] What are Laura and her team working on for their Oracle Marketing Cloud customers and their experience?
[14:05] What’s Laura working on right now that we should be excited about?
[15:25] What tools and apps can Laura not live without?
[17:05] What inspires Laura?

Quick Links:

The Inspired Marketing podcast is produced by Relationship One.

Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.

If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.

If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.

Share This

About the Author: Scott Ingram

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.