When a new executive team came to Progress Software, Carmen Gardiner, Marketing Operations Manager, was given a new challenge. Her new managers wanted to see digital attribution incorporated into their marketing process. After about a year of efforts, Progress now has digital attribution for about 80% of marketing efforts. Learn more about how Carmen and her team utilized utm parameters, referral data, and cookies to track journeys.
Tune in and Get Inspired to:
- Build more complex reporting
- Standardize your utm parameters
- Utilize your “village” for success
- Tie together Google Analytics and Salesforce
- Know when to bring in third party vendors
Key Takeaways:
[:45] Who is Carmen and what does she do for Progress?
[1:15] What was Carmen originally trying to solve by starting this digital attribution project?
[2:15] Carmen discusses some of the results she’s seen from the project so far.
[3:05] What were some of the steps that Carmen took to get this project off the ground?
[8:35] Carmen shares some of the wins and successes that have come from the project.
[11:10] How does technology play a role in all of this?
[14:15] What’s next for Carmen?
[15:50] What inspires Carmen?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
