After nearly two years, Dana Olivas, the Marketing Operations Director at PTC, is celebrating major wins from an ambitious new campaign initiative. Implementing Vuforia AR technology allowed their marketing team to capture external activity data in Oracle Eloqua for meaningful sales touches. This effort has yielded a 78% unique open rate, with 23% of contacts becoming new opportunities. Interested, aren’t you?
Tune in and Get Inspired to:
- Explore new technologies
- Leverage external activities for data points
- Serve your sales team meaningful data
- Say goodbye to the “one size fits all” mindset
- Utilize partner resources to take your project to another level
Key Takeaways:
[:49] Who is Dana and what does she do for PTC?
[1:20] What is Dana most excited about when it comes building and developing this new initiative for PTC?
[2:15] What kinds of results has Dana seen so far?
[4:00] Dana shares the steps it took to start a project like this.
[6:53] What kind of challenges did Dana and her team face?
[9:26] What’s next for Dana?
[11:09] What inspires Dana?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
