Dave Schneider is Chief Marketing Officer at Red Wing Shoes, where he has brought digital marketing to bring the Red Wing brand to life. In this episode of Inspired Marketing, hear about his latest brand initiatives, and how he’s using technology to better understand his customer base. Find out how Dave believes in what makes marketing successful and how you can bring brand equity and sales together to find major wins.
Tune in and get inspired to:
- Deliver quality leads to Sales Team
- Achieve personalized customer interactions
- Allocate your resources for the biggest return
- Break out of silos and make efforts more matrixed
- Analyze your tech tools carefully to deliver value to your organization
Key Takeaways:
[2:05] Dave discusses his ‘wall of honors’ program and what his vision is for this project.
[6:00] How does Dave transform a very brick and mortar experience into a digital experience with his fitting stool program?
[8:55] How does Dave think about lead generation more holistically in his company?
[10:30] What kinds of results has Dave been seeing since taking a more holistic approach to his lead generation strategy?
[12:50] The digital lead generation strategy is relatively new for Red Wing, but where did it first start for them?
[14:15] What have been some of the important steps towards this digital journey and getting this project off the ground?
[16:35] Is there anything that Dave would have done differently if he had to start the process over again?
[18:40] How is Dave best deciding what to say no to?
[19:40] What is technology’s role in all of this? How does Dave leverage and use it?
[25:10] What’s next for Dave? What kinds of initiatives is he the most excited about?
[27:20] What kinds of tools or apps does Dave love to use?
[29:15] What inspires Dave?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
