Inspired Marketing: Relationship One’s Melissa Santos on the Three Most Common Pitfalls that Prevent Project Perfection

Achieving project perfection requires a solid strategy and finely tuned planning. Melissa Santos, Director of Strategic Services here at Relationship One, is no stranger to this process! Whether your marketing journey includes a fresh implementation or a new process using current technologies, her team is here to help every step of the way and at every level of involvement. Check out what Melissa has to share about planning, executing and reporting around a new project.

Tune in and Get Inspired to:

• Identify your internal champion
• Obtain executive sponsorship
• Create a plan to train each team member
• Consider and communicate: what, how and when
• Shine a light on quick wins

Key Takeaways:

[:55] Melissa gives a quick outline of the top three most common pitfalls in executing a successful project.
[2:05] What happens when you don’t have a point person to manage a project?
[6:45] There is almost never a perfectly smooth project. There are always going to be bumps in the road.
[7:35] The second most common pitfall is change management and incorporating change on a company-wide level.
[12:25] The third biggest pitfall is the lack of systems in place to measure metrics and progress in a project.
[14:35] If you can’t measure your progress, it becomes really hard to continue to build momentum.
[16:40] What inspires Melissa?

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