We wanted to kick off the year by hearing from our CEO at Relationship One, Ron Corbisier. If you’ve ever heard Ron speak you know he has a lot to share about modern marketing. Listen up and learn how the marketing landscape may change in this coming year, and his advice for those who are implementing or have implemented the Oracle Marketing Cloud products.
Tune in and Get Inspired to:
- Focus on the strategy behind your technology
- Utilize customer data the right way
- Implement new OMC products
- Balance technology and marketing programs
- Come to R1 for all of your OMC needs
Key Takeaways:
[:45] Over the years, how has Relationship One evolved and what does it look like today?
[3:20] Relationship One helps connect the dots between the various marketing channels out there for companies as well as give sound advice on whether these marketing tools are valuable for their team and their objectives.
[4:00] What are some of the best examples of what our clients do to accelerate their success and produce great results?
[5:45] What types of things should marketing leaders be focused on today to make the biggest impact?
[7:20] What kinds of trends are out there right now that Ron sees as producing good results?
[9:40] Remember, we’re humans communicating with humans. You can’t rely solely on algorithms and automation.
[11:05] What kinds of things is Relationship One doing to get a better grasp of the data being aggregated and how do we use this data to help our clients?
[13:05] What is Ron’s favorite client success story so far?
[15:20] What advice does Ron have for organizations just starting out on their marketing journey?
[18:10] What are some of Ron’s favorite tools and apps that he uses?
[19:45] What inspires Ron?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
