Wayne Luethmers is the Senior Product Manager at Thomson Reuters and he was in charge of overseeing a new customer data platform integration at the company. Wayne details his experiences on the project in this quick 12-minute episode!
Tune in and Get Inspired to:
- Filter your contacts based on granular data points in an effort to ensure long-term usage
- Improve response times by utilizing the Data Cloud platform to get activity and new data points on a daily basis instead of weekly
- Ingest new data into Data Cloud seamlessly while sunsetting their former platform faster than anticipated
Key Takeaways:
[:45] A little bit about Wayne and what he does for Thomson Reuters.
[1:35] Wayne shares what the scope was for the customer data platform project.
[2:35] What results has Wayne seen so far?
[3:45] Through this exercise, Wayne and his team were able to fix processes that were broken.
[5:30] What data sources are being generated into this new customer data cloud?
[6:15] Wayne shares some key learnings he discovered on this project.
[6:55] What types of challenges did Wayne run into?
[7:45] In both a good way and a bad way, Wayne’s team was a victim of their own success.
[9:40] What’s next for Wayne and his team?
[11:45] What inspires Wayne?
Quick Links
Wayne Luethmers on LinkedIn
Thomson Reuters
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
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About the Author: Scott Ingram
