Thomson Reuters is the “The Answer Company”, and Kyle Johnson, Marketing Automation Lead for their Legal division certainly has valuable answers around combining disparate and duplicate marketing automation and CRM systems to consolidate Eloqua instances. With years of Oracle Eloqua experience under his belt, he became a member of Thomson Reuters newly founded Center of Excellence (COE) and he’s sharing his wisdom with us in this episode of Inspired Marketing. Hear Kyle’s take on the considerations and complexities of Thomson Reuters’ move towards a single, global, and more effective instance of Oracle Eloqua. Plus, hear why Kyle’s most excited about what comes after.
Tune in and get inspired to:
- Know your options for a global marketing automation strategy
- Always ask “Why?”
- Appreciate data architects
- Love Google docs a little more
- Learn from your team and external peers
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
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About the Author: Scott Ingram
